Hi there! đ Iâm Pat Flynn. As a content creator whoâs passionate about simplifying, energizing, and monetizing the creative process, Iâve been hosting podcasts and conducting interviews for quite a while now. Along the way, Iâve learned a thing or two about what makes an average interview forgettable and what makes a great one binge-worthy. Spoiler alert: it all boils down to the questions.
If youâre diving into interviewsâbe it for podcasts, YouTube videos, or even written piecesâitâs your job as an interviewer to ask questions that go beyond the surface. In doing so, you not only connect deeply with your guest but also keep your audience engaged and hungry for more.
In this guide, Iâll walk you through my five favorite questions to ask during interviews. These arenât your typical cookie-cutter questions. Instead, theyâre designed to spark emotion, unveil untold stories, and create episodes that are noteworthy enough for your audience to share. Stick with me to the end, because the last one is a real game-changer.
Grab your microphone, notepad, or camera because these tips are about to take your interview game to the next level. Letâs get started! đď¸
1. Why? The Most Powerful Question
Weâve all heard it beforeâthis small, three-letter word can carry an enormous amount of weight. And sure, maybe we associate âWhy?â with an inquisitive toddler bombarding us with endless questions đ, but trust me, âWhy?â is your most powerful tool as an interviewer.
Why It Works:
When your guest answers a question, their response often scratches the surface. Following up with âWhy?â helps you dig deeper into their thought process, decisions, and emotions. This is where the gold lies.
For instance:
Guest: âI decided to leave my corporate job and pursue my passion for painting.â
You: âWhy did you feel like it was the right time to leave?â
This prompts more profound storytelling. Maybe they share an emotional anecdote about a life-changing moment that pushed them to pivot. Boomâinstant connection with your audience.
Pro Tip: Donât overuse âWhy?â Just like salt in a recipe, a sprinkle will make the conversation flavorful, but too much might overwhelm the dishâor worse, make your guest feel interrogated!
2. What Happened Next?
Ah, one of my personal favorites! This oneâs a gem for when your guest is building momentum with a great story. When they momentarily pause, they might not know whether they should continue or stop talking. Hereâs where you step in and ask:
Why It Works:
This simple question gives your guest permission to keep telling their story. Itâs a subtle nudge that shows youâre listening and genuinely intrigued. Plus, it keeps the energy going without you needing to come up with an entirely new question.
Take, for example:
Guest: âI was standing on stage in front of 5,000 people, and thenââ
You: âWhat happened next?â
Theyâll likely recount an unforgettable moment that your audience will cling to. Magic happens when you open the door for more storytelling.
Pro Tip: Pair âWhat happened next?â with strategic pacing. Pause naturally after asking it, so the guest feels comfortable and encouraged to dive back in.
3. How Were You Really Feeling?
Interviews often aim to extract info, but the most memorable ones tap into emotion. Emotions are what resonate with your audienceâtheyâre what make people think, reflect, laugh, or even cry. And thatâs where this question shines.
Why It Works:
Asking about feelings invites vulnerability and authenticity. It makes the interview more human and allows the guest to share relatable, emotionally charged insights.
For example:
Guest: âWhen we launched the campaign, it failed miserably.â
You: âHow were you really feeling in that moment?â
Imagine the layers you can uncover with this question! The guest might reveal their fears, personal struggles, or newfound resilienceâmoments that stick with your audience long after the episode ends.
4. The Mirroring Technique
This isnât so much a question as it is a psychological tactic, but itâs one of the sneakiest ways to get your guest to share more without forcing them. I picked this one up from Chris Vossâs iconic book Never Split the Difference (if you havenât read it, trust me, youâre missing out).
How It Works:
Simply repeat the last few words of your guestâs sentence with an upward intonation, almost like a question.
Example:
Guest: âIâve been going live on YouTube for over 200 days straight.â
You: â200 days straight?â
Guest: âYeah! It actually started as a 30-day challenge, but I stuck with it because the audience engagement kept growingâŚâ
Notice how this lets you mine for more information without sounding pushy. The guest feels validated, the conversation flows naturally, and you uncover juicy details. đŻ
5. Tell Me About a TimeâŚ
If thereâs one tool every good interviewer should master, itâs the story-prompt question. People LOVE storiesâstories captivate us, teach us lessons, and make us feel something. When you phrase a question with, âTell me about a time whenâŚ,â you give the guest a chance to delve into narrative mode.
Why It Works:
Stories are what audiences remember. A list of facts or tips fades away quickly, but a well-told story? That sticks. Plus, story prompts allow your guest to share real and unscripted moments.
Example:
You: âTell me about a time when a tech glitch nearly ruined your livestream.â
Guest: âOh, youâre going to love this one. So, I was mid-presentation for a paid webinar, and suddenly, my entire laptop crashedâŚâ
Cue a memorable story that not only entertains but provides actionable insight for your audience.
Why Active Listening Is Key
Letâs face itâbeing a great interviewer often isnât about what you say. Itâs about what you donât say. The best podcasters and YouTubers are excellent listeners. They know how to set up a great question and then get out of the way.
When you actively listen:
- You build rapport with your guest.
- You instinctively know which follow-up questions will add value.
- You make the guest feel like theyâre the star of the show (which they should be).
Your Takeaways
These five questionsâand tactical approachesâare tools you can start using today to elevate every interview you host. Whether youâre recording a YouTube video, running a podcast, or conducting a professional Q&A, these tips will help you:
- Stand out as an interviewer.
- Pull deeper, more emotional stories from guests.
- Captivate your audience with content thatâs worth sharing.
Have you tried any of these techniques? Which one resonated most with you? Let me know in the comments belowâyour feedback always inspires me!
Need More Help Perfecting Your Interview Game?
Hereâs a secret weapon Iâve integrated into my interview process: Ninjafy AI. Itâs like having a real-time assistant whispering the right follow-ups in your ear. Seriously, Ninjafyâs customization features and live-audio analysis have taken my preparation to the next level. If youâre serious about nailing interviews, I highly recommend checking it out.