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Hey folks, this is John Carter, and today we’re diving deep into web crawling system design, the backbone of any search engine 🕵️‍♂️. If you’re a student, professional, or just a tech enthusiast, this guide will walk you through designing an architecture to handle a scale similar to search engines like Google and Bing. Plus, I’ll share some nifty insights I’ve picked up from FAANG engineers. Ready? Let’s roll 🚀.
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What’s the Mission? Defining the Problem

The goal here is to design a distributed web crawling system that can handle modern web-scale data efficiently, support billions of queries daily, and provide up-to-date results to users. Think: building the skeletal infrastructure of Google Search, but tailored for a 10,000-machine setup 💻.

At its core, we’ll handle scraping, indexing, and result generation when a user queries something simple like “GDP statistics”. Sounds easy? Not so fast—when you talk about scale, things get 🔥 quickly.


Functional and Non-Functional Requirements

Functional 🚀

  • Scraping URLs: Continuously retrieve links, structured content, and text data from websites.
  • Indexing: Parse, clean, and rank content for efficient searches.
  • Present Results: Given a query like “Python tutorials,” return relevant links ranked intelligently.

Non-Functional 💡

  1. Scalability: Handle 2 billion daily active users querying at 100,000 queries/sec 🚦.
  2. High Availability: Guarantee uptime even during scaling cycles.
  3. Acceptable Stale Data: Index may lag real-time data by hours or days (latest trends ≠ urgent).
  4. Storage Constraints: Efficient data compression & storage for billions of pages 📂.

Out of scope: Capturing real-time analytics, autocomplete, advanced query insights, and robots.txt parsing (though we could revisit these later).


Sizing It Up: Scale and Core Metrics

Let’s break down the numbers to understand our system demands:

Metric Value
Active Users (Daily) 2 billion
Average Reads per User 5 queries per day
Total Queries (Reads) 10 billion per day (100,000 QPS)
Write Rate (Scraping) 1,000 writes/sec for web crawlers
Average Web Page Size 100 KB
Total Web Pages Stored 20 billion (~2 PB of raw storage)

Bandwidth Estimates

  • Writes: 0.1 gigabytes/sec (=100KB * 1,000 w/s)
  • Reads: 100 MB/sec (assuming 10 links/query)

Insight: Modern AWS instances like EC2’s M5 can comfortably handle these loads with efficient distribution. However, we’ll need over 20-1000 HDDs for storage. Key takeaway: hard disks add up fast, folks.


High-Level System Design

Picture this: the internet is a massive ocean 🌊, and our system is a small fleet of smart fishing boats. We’ll set up multiple distributed nodes doing the following:

  1. Fetch (crawl) URLs efficiently.
  2. Parse and extract metadata (e.g., publish date, links).
  3. Analyze and rank pages for search readiness.
  4. Serve user queries lightening fast ⚡ through efficient caching.

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Key Components of Our Web Crawler

1. URL Frontier

The “to-do list” for web crawling tasks: store prioritized URLs needing immediate attention.

  • Queue System: Kafka or RabbitMQ to manage millions of unvisited pages effectively.
  • Domain Throttling: Avoid hitting friendly sites (e.g., Wikipedia) with thousands of requests/second (politeness policy 🙏).
  • Adaptive Re-Crawling: Frequently update fast-evolving sites (e.g., news portals) over static pages.

2. Crawlers (Scrapers)

Distributed “robots” visiting sites, parsing the DOM, and saving raw pages to object stores.

  • Writes: 1,000 pages/sec
  • Output: Write to an object store like S3, and update metadata storage.

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3. Metadata and Object Stores

Record basic info per page (URL, location in S3, last scraped timestamp). Helps ensure no duplicate crawls occur.

  • Storage Example: 20 billion pages x 100 KB → 2 PB of baseline storage.
  • Typical Formats: JSON, Compact Binary for metadata-efficient crawling.

4. Link Extraction Pipeline

Key to growing the database organically from interconnected pages.

  • Graph Datastore: Build a web-link graph (vertices = pages, edges = link references).
  • PageRank Algorithm: Precisely rank interconnected sites through iterative scoring (use Google’s Prego or MapReduce).

5. Ranking and Search Backend

The most critical component for query-time performance.

  • Inverted Index: Maps keywords like “Walmart stock” → list of URLs containing terms with scores.
  • Caching Popular Queries (Redis): For “hot” searches like breaking news topics.

Possible storage solutions include Redis for immediate results combined with DynamoDB for deeper, slower queries.


The Numbers Game: Storage, Bandwidth, and Machine Estimates

Here’s a calculator-style breakdown cutting through the noise:

Resource Requirement Notes
Write Rate (Scraping) 1,000 write/sec (1k TPS) ~10 machines; bandwidth ≈ 0.1 Gbps
Storage Needs 20-1,000 disks For 20 billion pages (2 PB+)
Read Rate (Search) 100k reads/sec (TPS) Distributed across 100 backend nodes
Redis Cache (Popular) ~20k queries/sec Handles “hot” keywords. ≈ 2 machines.
Bandwidth Scalability 0.8 Gbps Similar to Twitter’s APIs scale ⚡.

Advanced Insights: Lessons from Google’s MapReduce and Prego

Ever wondered how Google scaled its search system?

  1. MapReduce: Parallelized ranking computations across graph structures ⏩.
  2. Prego: Custom-built graph-processing batch jobs to handle page interlinks dynamically.

These fuel efficient scaling without breaking the bank on computational resources. (Pro tip: Read Google’s Prego whitepaper to achieve LinkedIn-level crawling experiments).


How to Handle Scalability Challenges

Stale Pages: Adaptive crawling. Scrape fast-moving targets hourly, but static ones monthly.

Reducing Costs: Minimize data duplication by compact formats + deduplicating interlink graphs.

Server Loads: Redis caching ensures 80-90% of queries avoid deep lookups.


Real-World Use Case: Can We Scrape LinkedIn?

Ah, the golden question 😏.
Technically, LinkedIn deploys bot defenses (anti-scraping) like CAPTCHA, rate-limiting, and IP-blocking. While possible, you’d need heavy-duty proxy rotation and distributed scrapers tuned for scale—and it’s ethically questionable 🫣.


Conclusion: Beyond the Crawlers

Congrats! If you’ve stuck with me, give yourself a pat; you’ve unpacked the essentials of running a scalable 10k machine web crawler. But let me leave you with this: getting great search is an iterative, people-based craft.

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